Looking to escape Segment MTU pricing?.
Segment introduced a different concept in data collection; it serves as a proxy for data. When you place Segment on a website/app, it will forward the data to an output (your data warehouse for example), without loading multiple tags on the site. The advantage of this approach is that you load fewer pixels on your site, but you also become more dependent on Segment.
While Segment is simple to get started, pricing is based on the number of users (MTU - Monthly Active Users); if you grow 5x, your cost will also increase substantially. Also, it was not designed to be a data collection mechanism, but a proxy.
Snowplow is an open-source enterprise event collection software that relies on the power of cloud computing. With Snowplow you control and own all aspects of the data pipeline. Concerning cost, Snowplow runs on Amazon Web Services/Google Cloud, which is very affordable, scalable and reliable. CPU and storage have never been so cheap.
Snowplow can collect data from websites, mobile applications, backend applications, and even sensors in true real-time with highly customizable dimensions which provide context, essential to dimensional modeling.
If you want to architect for future growth, go with Snowplow. Snowplow is to event tracking what DJI is to aerial photography.
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Snowplow Analytics
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Segment
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| Cost | ||
| Price | Open Source (AWS infrastructure) | $26,820 a year for 200,000 Monthly Users |
| Infrastructure | Yours Dedicated AWS infrastructure |
Segment Infrastructure + your data warehouse |
| Reporting |
You decide what questions to ask of the data |
No reporting |
| Attribution | Yes Create your attribution based on the data, with total transparency of what is what. |
No |
| Data | ||
| Cross-Platform Data Collection | Yes With more than 16 trackers from Javascript to C++, LUA, Python and Webhooks, there is no data Snowplow Analytics can't track, both from software and hardware. |
Yes |
| Data Access | Yes Raw clickstream data accessible through SQL. |
Yes Each event type is one table. |
| Real-time data | Yes Real-time clickstream data available through Kafka or ElasticSearch. |
No |
| IP Addresses, PII Data | Yes Include whatever type of data you need to facilitate integrations, including PII data. |
Yes |
| Data Availability/Realtime Control | Yes You control when the data is refreshed, from batched processing every x hours to realtime. |
No |
| Data Ownership | Yes You own all the data; it lives in your AWS account. |
Yes |
| Data Reprocessing | Yes Reprocess and fix your data anytime, adjust the rules and reprocess the collected data. |
No |
| Data Enrichment | Yes Snowplow can query external data sources to enrich clickstream data (e.g. exchange rates, weather, and other APIs). |
No data enrichment processing engine. |
| RAW Data | Yes Snowplow provides true unfiltered raw data. |
Yes |
| Integrations | ||
| Native Integrations | Google AdWords, Adjust, Angut, CallRail, Clearbit, Mailchimp, Mandrill, Optimizely, OpenWeatherMap, PagerDuty, Pingdom, SendGrid, Urban Airship, Open Exchange Rates. | Multiple input and output services supported. |
Talk with a Snowplow Analytics Expert Today
Call us on (877) 445-6696 or
Companies using Snowplow Analytics
Snowplow Analytics is trusted by medium and large organizations including DollarShaveClub.com, CapitalOne, Headspace, StumbleUpon, Smugmug, TheGuardian, Funnyordie.com, Jane.com, Bauer Media Group, Weebly.com, N26.com, Peak.net, and others.
If you are looking for Segment alternatives, look no further than Snowplow Analytics. Costing just a fraction to run, Snowplow Analytics gives you full control of your data and provides a solid structure to collect and analyze your events.
